Digital Marketing
hakia Updates Search Box
hakia has updated their Search Box, which is a site search feature you can place on your website. The biggest change is the ability to search multiple domains. Here's a mockup, via the hakia blog:
Another update is the highlighting of the semantic relevant words in the results:
Search box is available for free, up to 30,000 searches per day.
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hakia Launches Personalized Search Feature
Meet the New hakia
hakia Calls for Librarians to Contribute Credible Web Sources
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Judge Rejects Universal Music’s Arguments in Another Veoh Copyright Case
You might remember that online video site Veoh recently had a copyright lawsuit thrown out by a judge. That lawsuit was brought by adult entertainment company IO Group.
But Veoh has other lawsuits it's facing, one of them brought by Universal Music Group. Techdirt reports that one of the main arguments being made by Universal was that Veoh didn't have DMCA safe harbor protection because it changed the format of the video and made smaller chunks than the original.
The judge in the case has now said Universal's argument doesn't fly. The lawsuit isn't over yet, but it's another good sign for Veoh and online video in general.
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Online Video Views for November 2008 Up 34% Year Over Year
comScore has released the stats for online video viewing in the United States for November 2008. Overall, the number of videos viewed was up 34% from November 2007.
YouTube-fueled Google sites saw almost the same number of visitors as they did in October, which saw 100 million unique visitors. This time, it was 98 million.
Other interesting tidbits:
- 77 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 273 minutes of video.
- 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
- 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
- The duration of the average online video was 3.1 minutes.
- The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.
Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns
If you conduct search advertising through Yahoo, you just got a brand spanking new addition to your search marketing team: Yahoo.
Through an update to their terms and conditions, Yahoo gives itself permission to hijack your search marketing campaigns. Check out the new language:
Sponsored Search 3. OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request. If you would like any of such changes reversed, please reply to such email within 14 days of the change(s), and we will make commercially reasonable efforts to reverse the change(s) you specifically identify. Notwithstanding the foregoing, you remain responsible for all changes made to your account(s), including all click charges incurred prior to any reversions being made. It is your responsibility to monitor your account(s) and to ensure that your account settings are consistent with your business objectives.
Actually, Yahoo began invading its customers' personal space about a month ago. Al Scillitani was alarmed when he got an email from Yahoo saying they had made changes to his account - after the fact.
Now, it's just official.
This is kind of like a fast food restaurant going into your burger after you've take a bite and removing or adding pickles, ketchup and cheese. Or your cable company going into your DVR and choosing which programs to record.
Have you received the new Terms and Conditions? Has Yahoo made changes to your account? Let us know in the comments!
Related Reading:
Yahoo Snags Search Ad Marketshare Gain at Google's Expense
Yahoo's Conversion Tips: Optimize, Navigate and Track
Yahoo Releases Three Updates to Traffic Quality Center
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